Search Engine Optimisation (SEO)
Boost your online visibility with our expert SEO services.
What is SEO?
SEO, or Search Engine Optimisation, is the process of optimising your website and content to achieve a higher rank in search engine results pages (SERPs). Search engines like Google and Bing use complex algorithms to crawl and index web pages. They analyse various factors like keyword relevance, quality of content, website structure, and backlinks to determine a page's ranking.
By improving these elements on your website, you send a signal to search engines that your website is a valuable and relevant resource for users searching for specific terms, which will ultimately increase your visibility on SERPs and drive organic (non-paid) traffic to your site.
How does SEO work?
SEO is complex. There is a lot of tech that goes into generating search results and ranking websites.
Crawling: Search engine bots (spiders) crawl pages across the web following links from page to page.
Indexing: Pages are indexed and added to the search engine's database.
Ranking: Search engines use a range of factors to rank pages including keywords, on-page SEO, off-page SEO, and technical SEO. Your website will rank differently for different search queries with the higher rankings being achieved by websites with the strongest, most relevant content.
Why is SEO important?
Increased Organic Traffic: Higher search engine rankings result in greater volumes of organic traffic to your website with improved click through rates. When your web page features on page 1 of SERPs, more users will see your listing and are more likely click to visit your page.
Improved Brand Visibility: Appearing prominently in search results for a range of category keywords related to your niche enhances your brand’s credibility and authority.
Higher Conversion Rates: With highly relevant targeted content, users searching for specific terms are more likely to convert into leads and new customers.
Competitive Advantage: You’ll gain a competitive edge over businesses that don't prioritise SEO because you’ll be found where your audience is looking ahead of your competitors. Brands that focus on SEO receive more visits from organic search while competitors buy traffic via paid advertising.
How to do SEO
SEO is a complex, ongoing process that requires a multi-faceted approach that constantly evolves to keep pace with search engine updates and best practices. Staying ahead of the curve and adapting your strategy is essential for maintaining and improving your search rankings over time.
Keyword Research: Identify relevant keywords that your target audience is searching for using online tools like Google Keyword Planner, Ahrefs, and SEMrush. The keywords you identify will form the foundations of your SEO strategy.
On-Page SEO: Optimising your website content and structure for search engines:
Using relevant, high quality keywords in titles, headings, and throughout your content.
Writing high-quality, informative, and engaging content which also helps to showcase your expertise in your niche.
Optimise images with descriptive alt text.
Improve site and page loading speed.
Off-Page SEO: Building high-quality backlinks from other, reputable websites:
Guest blogging: Writing articles for and featuring on other websites in your industry linking back to a relevant section of your website.
Social media marketing: Sharing your content on your brand’s social media pages and engaging with your audience to build a community.
Local SEO: Optimising your website and online presence for local searches.
Technical SEO: Ensure your website is technically sound and easily crawlable by search engines:
Optimising your website structure and navigation to make it easy for users to browse the different areas of your site..
Create an XML sitemap.
Fix broken links and 404 errors.
Content Strategy: Developing a consistent content strategy that attracts, engages and keeps your target audience.
Google Search Console: GSC offers you valuable insights on how your page is ranking for your target keywords and in your category providing you with actionable data on specific areas where you can focus your SEO efforts.
Our SEO services
We offer a comprehensive range of SEO services to help businesses of all sizes improve their online visibility:
Keyword Research and Analysis
On-Page SEO Optimisation
Off-Page SEO
Technical SEO Audits and Fixes
Content Strategy and Creation
Competitor Analysis
SEO Reporting and Tracking
Get in touch with us today for a free consultation and let's discuss how we can help you achieve your SEO goals in 2025. Whether you’re a start up looking to establish your presence, or a long standing business searching for more organic traffic, we’re here to help you grow! Fill in the form below and we’ll be in touch to discuss your project!
Frequently Asked Questions (FAQs)
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SEO is the practice of optimising your website and content to improve its visibility on search engine results pages (SERPs) on platforms like Google and Bing. The main goal of SEO is to attract more organic (unpaid) traffic from search engines to your website by naturally ranking higher for relevant keywords.
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The four commonly recognised types of SEO are:
On-Page SEO: This is the process of optimising web content and HTML of individual pages on your website. This includes things like implementing keyword research and optimising content, titles, meta tags, internal linking, and overall website structure.
Off-Page SEO: This includes things outside of your website which influence its ranking in search results. This primarily involves building high-quality backlinks from other reputable websites, as well as brand mentions and social signals.
Technical SEO: Ensuring your website's technical aspects are optimised for search engine crawling and indexing. This includes things like site speed, mobile-friendliness, website architecture, schema markup, XML sitemaps, and robots.txt.
Local SEO: Optimising your online presence to attract customers performing local searches. This involves optimising your Google Business Profile, generating online reviews, and targeting location-specific keywords on your website. Local schema is also vital for local SEO.
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Yes, it's possible to do SEO on your own, especially if you're a small business owner or just starting out as a freelancer. There are many online resources available to help you learn the fundamentals of SEO (keyword research, on-page optimisation, link building). However, SEO can be extremely time consuming and requires ongoing learning and adaptation as search engine algorithms continue to change. For more complex SEO strategies, businesses choose to work with SEO professionals who can dedicate time to improving SEO.
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Technical SEO can seem difficult especially if you don't have a technical background. While some aspects can be complex and require technical expertise to implement correctly, there are also several tools and guides available to help you navigate the basics. Focusing efforts on core technical elements like site speed and mobile-friendliness can yield significant benefits.
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Local SEO is a type of SEO focused on attracting local customers. It involves tools like Google Business Profile, listings on online directories, encouraging and managing online reviews, and targeting location-specific keywords within your website content. The goal is to rank higher in local search results when people in your area search for businesses like yours.
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Yes, doing local SEO is definitely worth it for businesses that operate in and serve a local customer base. It helps you:
Attract customers near you: Reach people in your service area who are actively searching for your products or services.
Increase visibility in local search results: Show up in "near me" searches and in Google Maps results.
Drive foot traffic: For physical stores, local SEO can drive more in-person visits.
Build trust and credibility: Positive reviews can enhance your reputation within the community.
Compete effectively with larger businesses: Local SEO allows smaller businesses to stand out ahead of larger corporations in local search results.
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SEO in social media refers to optimising your social media profiles and post content to improve their visibility from social media searches. These searches can contribute to your improving your overall website SEO. It involves using relevant keywords in your profile bio, posts, and hashtags. While social media links are generally "nofollow”, having a strong social media presence can indirectly benefit SEO by increasing brand visibility, driving website traffic, and earning valuable organic mentions and backlinks.