Paid Advertising

Unlock your business’ potential with powerful paid advertising.

Paid advertising services. PPC, Paid Social Media and Programmatic Display

What is paid advertising?

Paid advertising offers a powerful and efficient way to connect with your target audience online. Organic marketing tactics like SEO and organic social media require time and consistent effort to yield results. Paid digital advertising allows you to boost your visibility instantly and reach a highly targeted audience.

By allocating your budget across platforms like search engines (such as Google and Bing), social media networks (including Facebook, Instagram and TikTok) or programmatic display platforms, you can target your potential customers based on their demographics, interests, online behaviour, and even their search queries. This tactic maximises your return on investment by ensuring your message reaches the people that are most likely to be interested in your products or services.

What are paid social media ads?

Paid social media ads are advertisements that you pay to display on social media platforms. These ads integrate seamlessly into the users social media feeds and can take various forms including:

Image ads: Static images with post copy and a headline within the social platforms ad template. These templates also include a call to action (CTA) that highlight your products and services.

Video ads: Short, engaging videos that showcase your products or services. These ads can also contain CTAs within the platforms ad template along with post copy and a headline.

Story ads and Reels ads: These are high impact, full-screen ads that appear in users' stories or reels feeds. They take over a users entire mobile screen to gain maximum attention.

Carousel ads: This is where multiple images or videos are displayed in a single ad unit with accompanying post copy, headline and CTA. Carousels are scrollable and can highlight several USPs or promote several products in a single ad.

Are paid ads on social media worth it?

Paid social media ads can be highly effective for businesses of all sizes. Whether you’re looking to gain mass reach and awareness, or drive leads and sales, paid social ads can help you reach your goals. The benefits of social media advertising include:

  • Increased Brand Awareness: Quickly reach a wide audience and build brand recognition to people who haven’t yet heard of you.

  • Targeted Audience Reach: Precisely target your ideal customer based on demographics, interests, and behaviours to reach the most relevant users for your business. If you know what your typical customer looks like, you can better deliver your ads to those most likely to become your customer.

  • Improved Website Traffic: Drive traffic to your website and landing pages at scale.

  • Higher Conversion Rates: Convert website visitors into leads and customers with clever algorithms serving your ads to high quality social media users who are most likely to take your desired action. 

  • Increased Engagement: Encourage user interaction on your page to build likes, comments, shares and follows helping you build a community on your social media profiles.

  • Measurable Results: Track key metrics like impressions, clicks and conversions to identify the performance of your ads and the value they bring to your business. Use available data to continuously improve your better performing campaigns. 

Which social media platform is best for paid ads?

The best social media platform for paid ads depends on who your target audience and what you want to achieve. All social media platforms offer unique users, consumption habits and buying objectives, so what works well on one platform might not be suitable on another.

  • Facebook: Owned by Meta, Facebook is the largest social media platform in the world offering broad reach, excellent targeting options, and diverse ad formats complete with advanced buying objectives to drive specific outcomes for you and your business.

  • Instagram: Also owned by Meta, Instagram is a visual platform that’s ideal for showcasing products and engaging with younger audiences in comparison to Facebook. As it’s owned by Meta, the same advanced targeted capabilities apply on Instagram.

  • Tik Tok: Ever growing in popularity, Tik Tok is another high visual social platform with a growing user base. The platform offers unique reach to younger Gen Z and millennial audiences. It’s ads platform is constantly evolving and offers excellent targeting opportunities.

  • LinkedIn: A networking platform which focuses on reaching professionals. LinkedIn is ideal for B2B businesses looking to advertise their products and services to other businesses. LinkedIn also offers good targeting to professional users.

  • Twitter: A short form, real-time engagement and trending topics platform suitable for quick, high impact campaigns.

What are paid search ads?

Paid search ads, also known as PPC or Pay-Per-Click ads, are text ads that appear on search engine results pages (SERPs) when users search for specific keywords. Search ads are delivered at the top of SERPs ahead of any organic listings.

Users searching for specific keywords show higher intent to purchase. Delivering a paid ad related to the search query puts your business top of the list and top of mind for potential customers offering your brand as the solution to their query.

Why should I use paid ads?

There are many benefits to advertising your products and services with paid online ads. Some of the benefits include:

Fast Results: You’ll generate results far quicker in comparison to organic marketing efforts which can take weeks and months to take effect.  

Control and Flexibility: You have complete control over your budget, who you target, and the message you deliver, so your ads will always be related to what your customers are looking for.

Measurable ROI: You can track your ad spend and calculate your return on investment from sales driven directly from your paid advertising efforts.

Competitive Advantage: You’ll gain a competitive edge by reaching customers ahead of your competition across a range of online platforms.

What can I do with paid ads?

There are a huge range of things you can do with paid advertising to boost brand visibility and recognition, drive leads and sales or generate usable data for future campaigns.

Increase brand awareness: Reach a wide audience and build brand recognition simultaneously on a number of online platforms.

Drive website traffic: Direct users to your website and specific landing pages which directly relate to their needs. Any web traffic you generate can also be used for retargeting campaigns.

Generate leads: Capture contact information from potential customers to build your CRM data which you can use to follow up and build relationship with them. You can utilise this data and deliver highly relevant email marketing campaigns.

Boost sales: Drive conversions and increase online sales by reaching your target audience and users that are most likely to purchase your product or service.

Retargeting: Re-engage users who have previously interacted and shown an interest in your brand - whether they are a web visitor or someone who’s interacted with your social media pages.

Our paid advertising services?

We can help you develop and execute effective paid advertising strategies to help you reach your goals across multiple platforms, including:

PPC campaign creation and management

Social media campaign creation, delivery and optimisation

Audience targeting

Campaign monitoring and reporting

Upper funnel (awareness) campaigns

Lower funnel (conversion) campaigns

Through the funnel campaigns (upper and lower funnel)

Budget optimisation

Campaign performance and measurement

A/B testing

Get in touch with us today for a free consultation and let's discuss how we can help you achieve your 2025 goals with paid advertising. Whether you’re a start up looking to grow your brand, or a long standing business searching for new customers, we’re here to help ! Fill in the form below and we’ll be in touch to discuss!

Frequently Asked Questions (FAQs)

  • Paid advertising is comprised of a wide range of online channels to help promote businesses. Some of the key paid channels include:

    • Paid Search (PPC): Advertising on search engine results pages (SERPs) like Google Ads or Microsoft Ads, where you bid on relevant keywords and have your ads deliver to people searching for your products or services.  

    • Social Media Advertising: Running ads on different social media platforms like Facebook, Instagram, and Tik Tok to target specific demographics to help your brand reach the right people for your business.  

    • Display Advertising: Delivering visual ads in the form of banners, images and videos on websites within different advertising networks.  

    • Video Advertising: Running video ads on video platforms like YouTube, and within social media feeds.  

    • Native Advertising: Ads that blend in with the surrounding content of a website or platform, often appearing as sponsored articles or posts.

    • Retargeting/Remarketing: Showing ads to users who have previously interacted with or shown an interest in your website or content.  

    • Influencer Marketing (Paid Collaboration): Partnering with (and paying) influencers to promote your products or services to their followers.  

    • Audio Advertising: Running ads on streaming services and podcasts on platforms like Spotify and Apple Music.

  • Paid social media advertising involves delivering ads on social media platforms to reach a specific target audience. These ads can take many forms including image, video, and carousel ads. Popular social media platforms offer granular targeting options based on demographics, interests, behaviours, and more, allowing businesses to reach highly relevant users with specific buying objectives.

  • Paid search, (often referred to as Pay-Per-Click or PPC advertising) is a form of online advertising where you pay a fee for each time a user clicks on your ad in search engine results. The most popular platform is Google Ads. Businesses bid on keywords relevant to their offering, and when a user searches using those keywords, ads compete to appear as sponsored results on search results pages.

  • Paid search (PPC) and SEO (Search Engine Optimisation) are both search engine strategies available for businesses to take advantage of to gain visibility in search engine results pages, but they differ in how they achieve this:  

    • Paid Search provides immediate visibility by paying for ad placements. Traffic stops when you stop paying. Results are often marked as ads or sponsored results.  

    • SEO: Focuses on the process of naturally improving your website's ranking in search results through various optimisation techniques. Results take time to achieve but can provide sustainable, unpaid traffic. These are referred to as natural or organic listings.

    In short, paid search offers fast, controllable traffic, while SEO aims for long-term, organic visibility. A complete search strategy uses both strategies working in tandem.

  • Yes, paid social media ads can be very effective when implemented strategically and correctly. However, their effectiveness depends on many factors like having a clear strategy, well-designed ads, accurate targeting, and ongoing monitoring and optimisation.